Name:YaoCheng

Researchfield:cultural sociology, fansub groups, fandom, subculture communities

Education

Kyoto institute of technology, Ph.D.

Nagoya university, MA

Communication university of China

Teaching

Graphic design in advertising practice; media design in advertising practice;introductiontocultural studies; inter-cultural communication

Publications

2025 Online Ethnography of the Fansub Group: The Production and

Reception of Subtitled Japanese Anime. *Japan Journal of Media, Journalism and Communication Studies. *https://doi.org/10.24460/jamsmedia.106.0_107

2021Relational Consumption: A Preliminary Study of "Tietie" Culture in Virtual Streamers, *New Communication*

2021 Report on the Development of Japanese Online Video Platforms and Content, in*Report on the Development of Chinese Micro-movies and Short Videos*, China Radio and Television Press

2019 Considering Secondary Creations from Chinese App Games, in "Diversifying Game Culture and Society," edited by Hiroshi Matsui, Takanori Iguchi, Masumi Oishi, and Mikako Hata, New Games Order Publishing.(https://www.newgamesorder.jp/games/gameculture)

2017 The Stratified Structure of Otaku in China's "Dongman Events" - After the Online Reception of Japanese Anime, in *Contemporary Media Event Theory*, edited by Yutaka Iida and Shoko Tateishi, Keiso Shobo.(https://www.keisoshobo.co.jp/book/b308159.html)

etc.

Competitive Grant

2019-2023 Research on the Construction of Anime and Film IP from a Shared Perspective: A Comparison of the Tokyo Bay Area in Japan and the Guangdong-Hong Kong-Macao Greater Bay Area (GD19YXW04)