Name:Rukun Zhang

Title:

Assistant Professor, School of Communication, Shenzhen University

Master’s Supervisor

Education:

lBachelor’s Degree: Digital Publishing & English, Central South University

lMaster’s Degree: Communication Studies, Beijing Normal University

lDoctoral Degree: Journalism and Communication, Beijing Normal University

lVisitingscholar: MIT Media Lab

Research Interests / Research Direction:

lCommunication Effects

lInternet and New Media

lCommunication Technologies

Academic Achievements:

lZhang, R., & Li, B. (2025). Exploring the dynamics of data sharing in open science among Chinese scholars: An integrated PMT and TPB approach. Global Media and China, 0(0). https://doi.org/10.1177/20594364251319562

lZhang, R., & Xu, J*. (2024). Subjective norm, self-efficacy, and policy acceptance for open communication science.International Journal of Communication, 18, 3964-3986

lXu, J., &Zhang, R*. (2024). Attitudinal, normative, and resource factors affecting communication scholars’ intention to adopt an open science: A replication study.Media and Communication, 12, 1-17

lZhu, Y., Xu, J.*,Zhang, R., Lan, D., & Jiang, Y. (2024). Prior attitude, individualism and perceived scientists expertise: Exploring motivated reasoning of scientific information about HIV risks of homosexuals in China.Journal of Media Psychology: Theories, Methods, and Applications. https://doi.org/10.1027/1864-1105/a000437

lJiang, H., Liu, N., Overney, C.,Zhang, R., Kabbara, J., & Roy, D*. (2024). Lost in translation: Investigating systematic discrepancies between parallel English and Chinese names of American Chinese restaurants.Proceedings of the 10th International Conference on Computational Social Science

lZhang, R., Gong, J., Firdaus, A., Ma, S., & Xu, J*. (2023). Automatic coding mechanisms for open-ended questions in journalism surveys: An application guide.Digital Journalism, 11(2), 321-342

lZhang, R., Gong, J., Hou, W., & Xu, J*. (2022). Is open communication scholarship a promise or peril? Preliminary interviews with qualitative communication scholars.International Journal of Communication, 16, 1-20

lXu, J.,Zhang, R., & Zhang, S. (2020). Reflecting on constructive journalism: Chinese and Western contexts, theoretical challenges and practical concerns.新闻大学, (41), 12-22.

lXu, J., &Zhang, R. (2021). Replacing objectivity with intervention? A debate on constructive news production.中国出版, (2), 20–26. Retrieved from

lXu, J., &Zhang, R. (2022). “The future has come”: Open science and qualitative research: In-depth interviews with 30 Chinese communication scholars.现代传播(中国传媒大学学报), (4), 11月18日.

lXu, J.,Zhang, R., Guo, J., & Gong, J. (2022). Bullet screen and discipline: Gender gaze in webcast based on Douyu big data.国际新闻界, (4), 146–151.

lXu, J.,Zhang, R., & Zhu, Y. (2022). Communication effect of constructive news during coronavirus pandemic: A WeChat experiment on college students.当代传播, (4), 30–36+47.

lXu, J., &Zhang, R. (2023). “News finds me”: Boosting readers’ news exposure in a high‐choice media environment.编辑之友, (4), 49–55.

lXu, J., &Zhang, R. (2023). The application of ChatGPT in the editing and publishing industry: Opportunities, challenges and countermeasures.中国编辑, (5), 116–122.

lXu, J., &Zhang, R. (2023). How influencer gain fans? Media effect of “transcultural communication”.西南民族大学学报(人文社会科学版), (7), 147–153.

lXu, J., &Zhang, R. (2024). Risks and countermeasures in the application of large language models in academic publishing.中国编辑, (2), 36–42.

lXu, J., &Zhang, R. (2024). Large language models and empirical research in journalism: Agenda, theory and methods.当代传播, (1), 59–64.

lXu, J., Guo, D., &Zhang, R. (2024). Research on the impact of constructive news on audience risk perception and response: Perspective of health communication.新闻与传播研究, (4), 81–95.

Courses Taught:

oFrontier and Applications of Large Language Models

oData Collection and Computational Analysis

oNew Media User Research

oAcademic English

Email:

zhangrukun@szu.edu.cn

Personal Website:

https://szu-rukunzhang.github.io/